Who We Are
AdMirror Limited (‘we’ or ‘us’ or ‘our’) gather and process your personal information in accordance with this privacy notice and in compliance with the relevant data protection Regulation and laws. This notice provides you with the necessary information regarding your rights and our obligations, and explains how, why and when we process your personal data.
AdMirror Limited’s registered office is at 3, Advance Business Centre, Triq G. Flores, SVR1950 Santa Venera, Malta and we are a company registered in Malta bearing company registration number C 64793.
Information That We Collect
The nature of our service requires us to collect some information about you, such as basic profile details and the types of people you’d like to meet. We also collect information generated as you use our services, for example access logs, as well as information from third parties.
Information you give us:
You choose to give us certain information when using our services including:
- When you create an account, you provide us with your login details including your email address as well as other basic details for the service to work such as gender and date of birth.
- When you complete your profile you share additional information such as your Weight, Height, Hair Colour, Eye Colour and Body Type, Address details, telephone number. You may also choose to share and upload Photos to the service. You may choose to provide us with some information which may be considered as special category data such as Gender Preference. By indicating such preference you consent to our processing of that information.
- When you subscribe to a paid service you are redirected to a third party SECURION PAY (SWITZERLAND) or INTERACHAT, MULTIMEDIA INVESTMENTS LTD (UNITED KINGDOM) who processes your transaction. The only data we receive from this redirection is whether or not the transaction was completed.
- We process your chats with other users and other content you may publish as part of our provision of services.
- We may also collect and process your IP Address, User ID, Device Data and other Logs for technical purposes and to monitor, troubleshoot and improve our services.
- If you consent to it we will also use your data for marketing and promotional purposes and we sometimes share some of this data with our partners.
How We Use Your Personal Data
We use your information to deliver and improve our services. We also use your information to deliver profiles which may be of interest to you based on your preferences.
We use your information to create, administer and support your account, respond to your requests and communicate to you our offers, and share updates about our service.
We also analyse some of your preferences to match you with other profiles on our services or with other third party services. We also show your profile to other users on the service.
Under a legitimate interest assessment, we may offer relevant offers, promotions and ads tailored to your indicated preferences from other third parties.
With your consent we may offer offers, promotions and ads from other similar third party services.
We may use your information to prevent and detect fraud or other illegal activities whilst using our services and we may retain data connected to such abusive, illegal or fraudulent activities.
AdMirror Limited takes your privacy very seriously and will never disclose, share or sell your data without your consent; unless required to do so by law. We only retain your data for as long as is necessary and for the purpose(s) specified in this notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw this consent at any time.
To process your information as described above we rely on legal bases established to:
- Provide our services in terms of our Terms and Conditions which allow you to view profiles of interest and also allows you to further build your profile on our platform and connect to other profiles on our platform or other third party platforms.
- We may use your information where we have a legitimate interest to do so. For instance, we may process your technical data from the device you use to access our services to improve our offerings, optimise our service and we process information for administrative, fraud detection and other legal purposes.
You have the right to get in touch with us to access any personal information that AdMirror Limited processes about you and to request information about:
- The personal data we hold about you;
- The purposes of the processing;
- The categories of personal data concerned;
- The recipients to whom the personal data has/will be disclosed;
- How long we intend to store your personal data for;
- If we did not collect the data directly from you, information about the source.
If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to correct it as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.
You also have the right to request erasure of your personal data or to restrict processing (where applicable) in accordance with the data protection laws; as well as to object to any direct marketing from us; to exercise your data portability rights, and to be informed about any automated decision-making we may use.
We carry out automated decision making to analyse some of your personal data such as Gender, Gender Preference and Date of Birth to show you appropriate profiles of interest to you according to our Terms and Conditions.
If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.
Sharing and Disclosing Your Personal Information
Our services are designed to promote your profile and provide other profiles of interest according to the information and preferences you give us according to our terms and conditions. This entails the sharing of such information with our third party service providers, contractors and other users of the service.
With other users: You share information with other users when you voluntarily disclose information on the service (including your public profile). You should be aware and comfortable with the fact that the content you share is publicly viewable since neither you nor we can control what others do with your information once you share it.
With our third party service providers and contractors: We use certain third parties to operate our services who are involved with various tasks including Customer Support, Daily Operations, Marketing and Transaction Processing. We also share some information with other partners who advertise our services. All our service providers and contractors fall under confidentiality agreements and obligations.
When required by law: We may disclose your information if reasonably necessary: (i) to comply with a legal process, such as a court order, subpoena or search warrant, government / law enforcement investigation or other legal requirements; (ii) to assist in the prevention or detection of crime (subject in each case to applicable law); or (iii) to protect the safety of any person.
To enforce legal rights: We may also share information: (i) if disclosure would mitigate our liability in an actual or threatened lawsuit; (ii) as necessary to protect our legal rights and legal rights of our users, business partners or other interested parties; (iii) to enforce our agreements with you; and (iv) to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing.
With your consent or at your request: We may ask for your consent to share your information with third parties. In any such case, we will make it clear why we want to share the information.
We may use and share non-personal information (meaning information that, by itself, does not identify who you are such as device information, general demographics, general behavioral data, geolocation in de-identified form), as well as personal information in hashed, non-human readable form, under any of the above circumstances.
AdMirror Limited takes your privacy seriously and takes every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place, including: - SSL Encryption, Pseudonymization, Need to know basis- Restricted Access, Hardware Encryption, Anti-Virus and Anti Malware.
We work hard to protect you from unauthorized access to or alteration, disclosure or destruction of your personal information. As with all technology companies, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information will always remain secure.
We regularly monitor our systems for possible vulnerabilities and attacks and regularly review our information collection, storage and processing practices to update our physical, technical and organizational security measures.
We may suspend your use of all or part of the services without notice if we suspect or detect any breach of security. If you believe that your account or information is no longer secure, please notify us immediately here.
Transfers Outside the EU
Sharing of information laid out in Sharing and Disclosing your Personal Information may sometimes involve processing which involves cross-border data transfers, for instance to the United States of America to companies covered by the EU-U.S. Privacy Shield and to Switzerland and other jurisdictions covered by an adequacy decision published by the European Commission.
Consequences of Not Providing Your Data
You are not obligated to provide your personal information to AdMirror Limited, however, as this information is required for us to be able to provide you with our services, in accordance with our Terms and Conditions we will not be able to offer our services without it.
As noted in the ‘How We Use Your Personal Data’ section of this notice, we occasionally process your personal information under the legitimate interests’ legal basis. Where this is the case, we have carried out a thorough Legitimate Interests’ Assessment (LIA) to ensure that we have weighed your interests and any risk posed to you against our own interests, ensuring that they are proportionate and appropriate.
How Long We Keep Your Data
AdMirror Limited only ever retains personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations.
Where you decide to delete your profile, all personal data which AdMirror Limited holds in relation to you will be deleted.
We keep your personal information only as long as you keep your profile with us and as permitted by applicable law.
There is an outstanding issue, claim or dispute requiring us to keep the relevant information until it is resolved; or
The information must be kept for our legitimate business interests, such as fraud prevention and enhancing users' safety and security. For example, information may need to be kept to prevent a user who was banned for unsafe behavior or security incidents from opening a new account.
Special Categories Data
Owing to the products, services or treatments that we offer, AdMirror Limited sometimes needs to process sensitive personal information (known as special category data) about you, to provide the services which you have requested namely, that of providing a virtual space within which the individual may create an online persona with his/her personal data and to meet profiles.
Where we collect such information, we will only request and process the minimum necessary for the specified purpose and identify a compliant legal basis for doing so.
Lodging A Complaint
AdMirror Limited only processes your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with ourselves so that we will try to rectify any mishandling of your data or with the supervisory authority, should you require.
You may contact us as follows:AdMirror Limited
Attn: Data Protection Officer
3, Advance Business Centre, Triq G. Flores, SVR1950 Santa Venera, Malta